Redefining Fashion Jewelry
We create stunning pieces that make women feel excited and empowered. Fine jewelry craftsmanship techniques and the use of high quality materials result in pieces that are treasured for years. We enable our customers curate a dream collection of jewelry that complement every mood and occasion.
Who We Are
UROCK Jewelry was founded by a family of second-generation jewelers with over four decades of experience. We’re a women and minority-owned business that strives towards visibility and change within the jewelry industry.
We’ve always dreamt of creating well-made simulated diamond jewelry that looks and feels exactly like its fine counterparts. Throughout the years of our work in the jewelry industry, we kept seeing a massive gap in the market for what later became our vision.
We believe that high-quality simulated diamonds are the future of fashion jewelry. They offer endless opportunities for creativity while providing our customers with accessible luxury. Our pieces are a demonstration of simulated diamonds at their finest. UROCK is here to show the world how simulated diamonds can and should be done.
Craftsmanship & Materials
Luxury craftsmanship is at the core of everything we do. Our artisan jewelers follow the exact techniques used by fine jewelry manufacturers. As a result, our pieces look as exquisite as those in high-end boutiques and department stores.
Just like natural gemstones, simulated diamonds, also known as cubic zirconia, are derived from minerals. They are lab-manufactured gemstones prized for their identical appearance to diamonds. To further highlight the flawless sparkle, we handcraft our pieces with rhodium-plated sterling silver for an unparalleled level of brilliance. Hypoallergenic and ultra-durable, 925 Sterling Silver serves as our base metal for all pieces, which will last for decades with this ultra-durable prize-winning metal alloy.
Social Responsibility
We are dedicated to paving the way for a better future in the fashion jewelry world.
Creating beautiful jewelry pieces shouldn’t harm the earth or its inhabitants. UROCK is an ethical and environmentally-friendly alternative to traditionally mined gemstones. You can rest assured that our lab-made simulated diamonds are conflict and child-labor-free.
In addition, simulated diamonds carry a smaller carbon footprint than mined and lab-grown diamonds. They also don’t contribute to soil degradation like the mined diamonds. Overall, simulated diamonds use significantly less energy to create than the lab-grown alternative. We are dedicated to paving the way for a better future in the fashion jewelry world.